Augmented Reality

Retail

The future of shopping

Augmented reality is more than just a trend as retailers find creative ways to enhance the shopping experience. Engagement has never been easier and “try it before you buy it” is no exception. Shoppers can now see furniture in their homes, try clothes on, see a new car in the driveway and even follow DIY projects with interactive instructions.

All you need to know

Augmented Reality (AR) provides shoppers with the ability to visualize and customize products in 3D while shopping. Engaging customers through the shopping process is becoming increasingly competitive. With augmented reality, retailers can have a new way to compete with an entirely new customer experience that leads to higher sales and increased customer satisfaction.

71%

of consumers say they would shop more often if they used AR

Increase buyer confidence

AR has the unique ability to communicate details about the look and feel of a product that traditional photos just can’t match. With AR, customers are better able to make confident buying decisions, meaning increased satisfaction and strong customer loyalty.

Customer Satisfaction

Customers want to be able to know that the product their purchasing will fit their needs. For furniture, that means customizing a product to match existing decor. IKEA released the IKEA Place APP that allows customers to visualize furniture in their space with real-time customizations. Having this power at their customer’s fingertips with AR means that retailers can see a decrease in returns and less wasted logistics costs.

61%

of consumers say they prefer retailers with AR experiences

40%

of consumers say they would pay more for a product that they can customize in AR

Customers pay more for convenience

Online retail accounts for 11% of all retail sales. When customers shop in-store, they’re able to see, touch, and feel your product selection. Customers that are shopping online, however, can experience how a product will appear in their house, on their kitchen counter, or on their shelf using AR. For online retail, that means higher margins on existing spend and a higher quality, “hands-on” experience for customers.

Customer Satisfaction

Customers want to be able to know that the product their purchasing will fit their needs. For furniture, that means customizing a product to match existing decor. IKEA released the IKEA Place APP that allows customers to visualize furniture in their space with real-time customizations. Having this power at their customer’s fingertips with AR means that retailers can see a decrease in returns and less wasted logistics costs.

61%

of consumers say they prefer retailers with AR experiences

$50B

The estimated AR Market value by 2024

It's only the beginning

The AR market is a rapidly growing industry with an estimated market value of $50 Billion by 2024. AR has the potential to impact every corner of the economy, from medicine, to automotive, to entertainment, and more. Facebook recently acquired Skape, an AR company that’s building a digital 3D map of the physical world. As investment in AR becomes increasingly rapid by big tech, we can expect to see AR becoming a more integrated element of life.

Samples

Testimonials

“I had taken ‘virtual’ tours on my phone and computer before but Virtual Reality is a completely new experience.  Putting on the headset completely changed my perception of VR!  You feel like you’re in the vineyard while in the comfort of your own home, it’s unbelievable!  Next time my friends and I are doing a tour together.”

Marissa James

“With business travel at a standstill we needed something new and engaging for our clients.  By using Virtual Reality we were able to offer our clients a trip to their favorite distillery without having to get on a plane.  Instead of a multi-day getaway we were able to put together a 2-hour experience they’ll never forget”

Jinga Low

Virtual

Contact Us