Video has become an integral part of Internet users’ online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for marketers to find consumers. Its reach is global, too; 70 percent of its traffic originates outside of the United States, making it more than a place to find only American customers.
YouTube is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Marketers can use other social media avenues, such as Facebook or Twitter, to direct consumers to YouTube videos as a way of trying to get the videos to catch fire with the public. Especially popular videos make it to the YouTube home page, further strengthening traffic.
On YouTube, you can host your own channel. This allows you to centralize an online location for all manner of videos related to the product or service that you are marketing. You can create a series of related videos this way. It also helps you keep a fresh library of videos. You can update, revise or create completely new videos about your product or service, while maintaining an outlet for the older, related videos. Marketers have the option to establish a free user channel, such as the one many individuals create, or to pay a fee to host a branded channel, which gives marketers more options and features to improve their pages.
One of YouTube’s greatest strengths is the way that it allows anyone to track how many views each video is receiving. There are no complicated searches or evaluations necessary. Instead, the number of viewers for each video is posted right beneath the video image. This allows marketers to gauge instantly how widely their videos are being received, and how successfully they are finding an audience. You can also see how many people are recommending your video or commenting on it.
In addition to brand channels, YouTube offers other options for marketers attempting to reach the site’s many users. These opportunities include buying advertising on the home page or buying advertising that runs beside certain videos. Marketers can also use keywords so that, when certain search terms are used on YouTube, it will trigger their videos to appear as an option for users. Marketers then pay based on how many users choose to watch their video.